I recently read Richard Branson’s book “Screw It, Let’s Do It” (100 UAH in electronic form).
I’d heard a lot about Branson, seen places where people take pictures with his cardboard cutout. For some reason all business seminars have these cutouts. After reading the book, I realized that Branson is basically like an icon in a church. You’ve got to give the suckers at business seminars at least some fun with a selfie with a piece of cardboard.
There’s a joke about this book: “All Western business-motivation books boil down to a billionaire from Beverly Hills advising a person from Bumfuck, Nowhere to get out of their comfort zone.” Richard is a rich kid; he grew up in a wealthy family, had the opportunity to go to college in London and use family loans, which he used to build his startups.
The book is more interesting for Branson’s travels. It describes several flights in a Montgolfier balloon (that kind of aerostat) across the Atlantic Ocean and other trips where he got into situations he might not have come back from alive.
This is more of a biographical book about Branson than any kind of business textbook. A citizen of the Soviet Union is unlikely to take away anything useful from it. One feature should be noted, something rarely found among our citizens: setting up at least some kind of half-decent business. For example, when Branson was a schoolboy, he bought fir seedlings, planted them, they sprouted, and he sold them and made decent money.
I can’t recommend this book as any kind of business textbook. But for those interested in adventure or Branson’s biography, I recommend it.